Dinosaurs, data and the Digital Tribe

CLIENT: ORACLE

INDUSTRY: SOFTWARE

FORMAT: ANIMATION

MY ROLE: SCRIPT

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Oracle had an engrossing sales pitch which compressed the history of the Earth and humanity into (an already impressive) 20 minutes and drew parallels between the digital revolution and the asteroid that put paid to the dinosaurs.

All we had to do was recreate it as an animation and make it 90% shorter while keeping that comparison intact and preserving the epic character of the original...

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