The Insight Crisis

CLIENT: INSIGHTBEE

INDUSTRY: RESEARCH & ANALYTICS

FORMAT: REPORT

MY ROLE: COPY

UK businesses are wasting £14.5bn a year on unreliable insights. This report for InsightBee uncovers why it's happening and reveals how businesses can get hold of better insights in a much more cost-effective way.

 

The £14.5bn elephant in the room 

We can’t afford to ignore the cost of ineffective insights. The insights we’re sourcing are inadequate but what’s worse is that a colossal amount of time and money is going up in smoke in the process. 

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Report, Research & ConsultingLouisa WolfeInsightBee