Opportunity Overload

CLIENT: INSIGHTBEE

INDUSTRY: RESEARCH & ANALYTICS

FORMAT: Report

MY ROLE: COPY

InsightBee was introducing a new tool to help salespeople find new, high quality leads before their competitors. Salespeople were already inundated with opportunities - but most of them turned out to be a waste of time. 

My 'Opportunity Overload' report for InsightBee revealed that this barrage of poor leads was stopping salespeople from spotting the real opportunities; it introduced the Sales Intelligence tool, which learns what kinds of leads they're looking to help them find the gems.

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