Introducing the last thing app developers want to think about
CLIENT: EVO PAYMENTS
INDUSTRY: Payment Card Industry
FORMAT: Web page, Email
MY ROLE: COPY, Part of CREATIVE CONCEPT team
If you're an app developer, there are lots of things you'd rather be doing than payment integration: it's complicated to set up and kind of dull – not exactly the kind of whizzy feature you'd like to be known for. But... your customers keep asking for it.
That's where EVO Payments comes in. EVO is a global payment processor – they're big in the US but not well known this side of the Atlantic. To fix that they needed to introduce themselves without putting app developers off at the first mention of 'payment integration'. Luckily EVO makes payment integration simple for developers, so it can be done in hours rather than days.
Our campaign introduced EVO in a light-hearted, eye-catching way and reassured customers that EVO's super-geeks loved handling the complicated parts so the developers could focus on what they do best: creating incredible apps.
EVO Developers Web Page. I was part of team working on the creative concept. Copy not mine.
EVO introductory email to developers. My copy.
