Selling Vodafone to the public sector
CLIENT: VOdafone
INDUSTRY: Telecommunications
FORMAT: Digital content
MY ROLE: COPYWRITING
Vodafone's communications products and solutions help solve organisations' problems. But the possibilities are almost endless and always complicated. So we worked with Vodafone to create an award-winning digital campaign which would enlighten audiences across different verticals and countries and empower salespeople to explain succinctly how Vodafone can help.
This work formed part of a campaign which won a B2B marketing award for 'best integration of sales and marketing' in 2016. I wrote copy for a 20-page guide for the healthcare sector as well as various content pieces for the public sector.
Why Vodafone for Public Sector Infographic
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