Capturing potential with Samsung smart boards
CLIENT: SAMSUNG EDUCATION
INDUSTRY: EDUCATION
FORMAT: EMAIL campaign
MY ROLE: Concept, COPy
The challenge
Samsung wanted to break into the education market with it’s new interactive whiteboards. While the product stood up well against mid-market competitors, Samsung had very little brand equity amongst teachers and school leaders. What’s more, time and budgets are tight for this audience and they hate feeling sold to.
The insight
Teachers didn’t get into teaching because of the tech: they teach because they value their interactions with young people and want to make a positive difference to their lives.
The idea
This campaign focuses on pupils’ potential, and teachers’ ability to draw it out, supported by Samsung’s technology.
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